Innovation champions: How CFOs can keep companies vital

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In today’s fast paced and constantly changing market, continuous innovation is critical to any company’s success. Timely innovation boosts market share, sharpens competitiveness, lifts earnings and propels careers. CFOs can play a critical role, but for them, supporting innovation presents a particular challenge. According to PwC, faculty at Wharton and top-performing finance executives, embracing innovation requires monitoring risk closely without smothering ideas.

In this series of white papers, PwC and faculty at Wharton focus on how CFOs can build high-performing finance teams. Topics include attracting and motivating the right talent; leveraging All parts of the finance organization; and what it means to be a high-performance CFO today.