The global economy has undergone significant changes over the last several years, leading to an increasingly complex and rapidly shifting business climate.
Investor confidence has been shaken, and the need for deeper insight on business trends and current and future business performance has increased. Chief financial officers (CFOs) are now required to respond in a more agile, accurate and insightful manner to these changing conditions by transforming their financial planning process.
Issue 2 of PwC’s CFO Agenda explores some of the strategies used to deal with these conditions including delving into the changing mindset towards financial planning and highlighting the importance of robust forecasting.
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