Industry Awards (Geminis, Genies and Junos)

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The importance of Canadian arts awards


Red carpets. Tuxedos and ball gowns. Acceptance speeches and a long list of thank yous. On the surface, Canadian awards shows are like most others the world over. So, are they actually that important and relevant to Canadian culture?

Absolutely.

As the proud sponsor and ballot accountants for the Gemini, Genie and Juno awards, PricewaterhouseCoopers knows firsthand that these award shows are an important opportunity not just to celebrate, but to recognize the passion, integrity and vision that have propelled the Canadian arts community to a leadership position on the world stage.

Despite the many challenges that face the industry, Canadian culture continues to redefine itself, break new ground and enrich our lives. As the current economic climate puts additional pressure on the industry, the arts community faces the same business problems that are transforming our world today:

Where are the business opportunities?

The PwC Global Entertainment and Media Outlook: 2008-2012 report offers valuable insights into key trends, growth and potential business opportunities. It provides five-year market growth forecasts and analysis covering fifteen major entertainment and media industry segments.

Learn more about the report and watch our Entertainment and Media Outlook podcast.

How do we develop content that works with new business models?

As technologies converge to accommodate consumers' evolving demands for content, unique business opportunities are also emerging.

Read more about this convergence and how it can help your business.

What funding is available to help realize our ideas?

Our Big Table of Digital Media and Animation Incentives in Canada details numerous tax incentives available for companies developing digital content, including video games.

Go to The Big Table of Digital Media and Animation Incentives in Canada.

PwC congratulates the nominees for the Junos, Geminis and Genies and all the artists, technicians, producers and companies that are meeting these challenges head on to foster a vibrant Canadian culture.


Three Reasons Canadian Arts Awards are Important:

According to John Simcoe, Partner, PricewaterhouseCoopers:

“To celebrate the achievements of artists who have taken risks to realize their vision.” “So we can see who the next David Cronenberg or Bryan Adams might be.” “We can discover new films, shows and music that showcase Canada's diversity.”

According to Sara Morton , CEO, The Canadian Academy of Cinema and Television:

“By recognizing and celebrating the outstanding achievements of Canada's film and television artists, the Genies, Geminis and Gemeaux encourage higher standards across these industries.” “The Genies, Geminis and Gemeaux create greater public awareness of the country's best film and television productions and help build audiences for Canadian productions.” “By celebrating French and English-language Canadian films from coast to coast, the Genie awards bring the country together and reflect the diversity of its talented filmmakers.”

According to Melanie Berry, President, CARAS/JUNO Awards * MusiCounts:

“They introduce emerging Canadian artists to a larger audience.” “They instill a sense of pride by clearly defining Canadian culture.” “They help promote Canadian artists nationally and on the international stage.”