Moving into Multiple Business Models

Outlook for newspapers in the digital age

Publishers and media buyers may have different wants and needs, but they reach a common ground when in comes to the industry's desire for transformation. PwC's insight from our research and surveys of publishers, advertisers, ad agencies, media buyers and consumers have been compiled into our report on the outlook for newspaper publishing. Moving into Multiple Business Models: Outlook for Newspaper Publishing in the Digital Age offers a reality check, and explores ideas and new directions to help create the next edition of the newspaper industry.