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The Maturing of Social Networking into a Business Discipline
There has been a sea change in human behavior. We are now living in the “age of emergence.” But this is already a stale, tired expression. The real challenge is how to integrate social collaboration with the well established operational models used in industry, entertainment and media, banking and commerce. Social collaboration over time needs to become a complementary, integrated channel. This whitepaper, written by Dr. David Jacobson, explores some views on using social networking as a business tool.
