Sponsorships

Sponsorships

Providing sponsorships that showcase the value of responsible business

At PwC, we recognize the importance of sponsoring initiatives that reflect the core values we feel are essential for responsible businesses. Examples of our FY14 initiatives included:


Team PwC

In FY14, we continued our sponsorship of Team PwC, a group of high-performing Canadian athletes who reflect the diversity of our people and the values of our business: leadership, excellence and teamwork. One of the goals of this program is to help our athletes go beyond sport and strengthen their interpersonal and business skills through media appearances, speaking engagements, client hosting events and meeting PwC employees from across the country to share their experiences. Five of our Team PwC athletes competed in Sochi – winning 2 silver medals and one gold.

FY14 Post-secondary educational institutions

In FY14, we donated $410,000 to post-secondary institutions across Canada, down from $507,000 in FY13. While the number directly used to sponsor post-secondary institutions decreased, our total support for noncharitable sponsorships increased by a similar amount from $2,689,000 in FY13 to $2,819,000 this year. We will continue to work hard to integrate and sponsor activities that involve students both inside and outside the classroom so they can recognize the value of diversity and inclusion and other responsible business behaviours.

The National Business Book Award

We sponsor this prestigious $20,000 annual award which recognizes outstanding talent in Canadian business writing. The winners of this year’s National Business Book Award were Jim Leech and Jacquie McNish for their book, The Third Rail: Confronting Our Pension Failures, published by Signal, an imprint of McClelland & Stewart.

Canada’s CFO of the Year™ Award

Our firm is a founding sponsor of this prestigious annual award that is given to a senior financial leader who has made an outstanding contribution to business in Canada. This year’s winner was Janice Fukakusa, Chief Administration Officer and Chief Financial Officer at RBC. Ms. Fukakusa was named Canada’s CFO of the Year™ by an independent committee composed of several prominent members of Canada’s business community. In FY14, the judging criteria included many values that underpin the concept of responsible business, including vision and leadership; corporate reporting and performance; social responsibility; innovation and business complexity. Award candidates from a wide range of business sectors were nominated by CEOs, members of boards of directors, financial analysts and other senior executives.

PwC Epic Tour

On September 8, 2013, PwC’s Greater Toronto Area office sponsored the first ever PwC Epic Tour - a family friendly cycling event that promoted engagement and active living among our people, clients and community. The Epic Tour took place in the Halton Region, and offered 140km, 80km, 50km and 10km rides through scenic forests, rolling rural farmland and parts of the Niagara Escarpment. Over 2,600 cyclists from across the GTA participated in the inaugural event. We believe that making a difference for our clients, people and communities should be at the heart of what we do in our day-to-day business. That’s why the PwC Epic Tour was a great event to be a part of. It allowed us to showcase the value of a healthy work and life balance, while supporting the Oakville, Milton District, Georgetown and Joseph Brant Hospital Foundations. Proceeds from the event and other cycling-related initiatives supported by the PwC Epic Tour raised well over $125,000. We plan to continue building on the success of this event by continuing our sponsorship and active involvement in FY15.