Sponsorships
Promoting excellence, whether it is for athletic or intellectual pursuits is important to us
During FY2012, we continued our sponsorship of Team PwC, our support for high-level Canadian athletes who reflect the diversity of our people and the values of our business: leadership, excellence and team work. One of the goals of this program is to help our athletes go beyond sport and strengthen their interpersonal and business skills through media appearances, speaking engagements, client hosting events and meeting PwC employees from across the country to share their experiences.
In FY2012 we connected our athletes with almost 1,000 PwC employees through 15 local office appearances. We want to double these results in the next fiscal year and create at least three integrated community events to showcase how our athletes give back through sport.
PwC also continued to invest in education. In FY2012 we donated $364,000 to post-secondary institutions across Canada, down 36% from FY2011 ($571,000). While this number is down, our total support for non-charitable sponsorships rose by 55% this year. In FY2012, we began developing a policy for identifying sponsorship opportunities that better align to our business strategy and our goals for outcomes from these investments. In FY2013, we will be implementing this policy.
The National Business Book Award is a prestigious $20,000 award sponsored by PwC, recognizing outstanding talent in Canadian business writing. The winner of this year’s National Business Book Award was Bruce Philip for his book, Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World, published by McClelland & Stewart Ltd.
PwC Canada is also a founding sponsor of Canada’s CFO of the Year Award. This annual accolade is given to a senior financial leader who has made an outstanding contribution to business in Canada through vision and leadership, corporate reporting and performance, social responsibility, innovation and business complexity. This year’s winner was Colleen Johnston, CFO at TD Bank Financial Group. “For me, the joy in this award is the recognition of our team. A world-class finance team is important to the success of an organization, and I’m incredibly proud of the team and of TD. It’s a very important award, and I think it’s terrific the sponsors are putting a spotlight on finance and how important the work that’s done is to the success of an organization.”
