Global CEO Survey – The Canadian Summary

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16th Annual Global CEO Survey - Key findings

PwC’s 16^th Annual Global CEO Survey, launched at the Annual Meeting of the World Economic Forum in Davos, Switzerland, aims to inform and stimulate the debate on how businesses are facing today’s challenges. The survey interviewed over 1,300 of the world’s chief executives in 60 countries, including 120 in Canada. This year’s survey looked at key items on CEO agendas around the world including confidence in growth, current threats like the availability of talent and approaches to leadership.

Globally we found CEOs are concentrating their firepower, focusing on few carefully selected initiatives rather than nurturing many strategic initiatives. Amoung these carefully planned initiatives, what opportunities are CEOs targeting? Organic growth and new product development are top of the agenda; however CEOs remain nervous about fiscal and political risks.

Canadian CEOs tell a similar story, with some noted differences. The following outlines some key Canadian findings:

Confidence on the rise

Key finding 1 - Canadian CEOs optimistic about the future

Global CEO Survey 2013
The Canadian Summary

 

How confident are you about your company’s prospects for revenue growth over the next three years?

Contacts

Bill McFarland
Tel.: +1 416 869 2859
 

 

 

Canadian CEOs seem far more confident about their revenue prospects than their global counterparts, particularly when taking a longer term view. 60% of Canadian CEOs stated they were very confident of their revenue growth prospects over the next three years, despite a lukewarm trust in the global economy. About a quarter (26%) feel the global economy will improve over the next 12 months, with 24% believing it will decline.

A squeeze on talent

Key finding 2 - What are the biggest threats to growth?

Global CEO Survey 2013
The Canadian Summary

 

How concerned are you about the following potential business threats to your growth prospects?

Contacts

Bill McFarland
Tel.: +1 416 869 2859
 

 

 

Overall, talent remains a key issue as 63% of Canadian CEOs ranked the availability of key skills the biggest threat to growth prospects. Talent will continue to remain top-of-mind, as more than three quarters of Canadian CEOs plan to increase investment in creating and fostering a skilled workforce.

Change is the new norm

Key finding 3 - How much change is expected?

Global CEO Survey 2013
The Canadian Summary

 

To what extent do you anticipate your company’s strategy to change over the next 12 months?

Contacts

Bill McFarland
Tel.: +1 416 869 2859
 

 

 

Change continues to be a common theme for Canadian CEOs as 62% intend to change their strategy in the next 12 months. Customer growth, M&A and an increase in technology investments are the primary areas where changes are planned.

Please look for our upcoming Canadian interpretations of key themes. To receive an email notification when these themes become available, please register here.

The full survey can be downloaded at Global CEO Survey.