Customer Strategy Consulting

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Banks are faced with the proliferation of channels that are purely additive to their cost base, but also vital to addressing the changing demands of how customers choose to interact with their bank. With 20% of their banks’ customers generating 160% of profit, banks need to consider channel economics and customer value when managing complex and evolving sales and service channels. We help transform your channel strategies by advising on design and execution of your customer value propositions to deliver a targeted, consistent and brand-aligned customer experience across all channels.

PwC’s Customer Strategy practice focuses on helping clients with value proposition and channel transformation initiatives by leveraging our full range of capabilities that PwC can offer in Canada and through our global network. Our team has deep financial services experience assisting clients move from business strategy through to delivery. We will collaborate with you to help address critical customer experience issues, strengthen delivery channels, and identify and pursue opportunities to profitably grow customer relationships and improve business results.

We can help you:

  • Develop the value proposition
  • Build the vision
  • Conduct competitive scan
  • Plan for change
  • Build the business case
  • Support implementation

To learn more about our customer strategy services, download the full brochure.

Customer Strategy Consulting (47.3 KB)
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