The Pro-bono Paradox: Re-thinking How We Share Experiences

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Over the past few months, I’ve been talking to a lot of people about best approaches to corporate and community relations. To me, it’s about going beyond traditional transactional philanthropy to develop a shared language, reduce power dynamics and focus on values versus investments. To get there, we need to better understand how each of us can play a role in strengthening the effectiveness of the non profit sector.

With this in mind, I’d like to apply these principles to a common aspect of philanthropy: pro-bono work. Pro-bono work can create great benefits for both the non profit and the corporation involved. At the same time, though, can we make approaches to pro-bono work better? In my opinion, the answer is a definite yes. Download the attached PDF to learn how

The article first appeared in the August 2011 issue of Canadian Fundraising & Philanthropy magazine. PwC republished it here with permission.