Lately, there’s been a lot of discussion concerning corporate social purpose. While the idea is not new, blogger Paul Klein reframes the concept as the balance future leaders hope to find between long-term economic value, widespread community benefit and the development of social capital. Social purpose comprises three core concepts:
We only need to look outside our windows to see the impact of worldwide “Occupy” protests. Whether reflecting upon the myriad of views and experiences that are shaping a complex conversation, or trying to grasp the depth of knowledge that’s behind the movement itself, it’s clear that a call for individual action is paramount.
The article first appeared in the November 2011 issue of Canadian Fundraising & Philanthropy™ magazine. PwC republished it here with permission.