Perfecting your elevator pitch

The secret to leaving a positive first impression is having an effective introduction. An elevator pitch is a summarization of who you are and the value you bring to your work. Your goal is to help the listener understand your key attributes and interests and leave them wanting more information.

Write a draft of your personal elevator pitch using the following tips.

A good elevator pitch should answer the following questions:

  • Who are you?
  • What do you do?
  • Why do you do it?
  • Who do you do it for?
  • What do they get out of it?

Next, you have to practice and refine your pitch until it rolls off your tongue and does not sound forced or rehearsed. Keep in mind that a good elevator pitch should be: 

1.    Brief: Keep it to 30 seconds or less

2.    Easy to understand: Avoid jargon

3.    Compelling: Show passion

4.    Relevant: Make it appropriate for the event, the audience, and your goals

5.    Differentiated: Share what is unique about you

6.    Authentic: Be yourself

Watch this brief video below to see the impact of having a prepared pitch.