Personal branding is about standing out while being yourself—your best self. You need to step up to stand out. Let’s investigate the ways to help you be a keeper, not a sleeper.
Professional presence—self-reflection profile
Let’s assess where you are right now. Choose your response. There is no right or wrong answer. Click here to download the questionnaire.
Highlight areas for improvement and focus on necessary changes.
Seek feedback from your feedback/accountability partners (friends or a trusted mentor) as you make your changes.
This process can help you achieve your goals throughout your career.
It is likely that in every interview you will be asked two kinds of questions: fact-based and behaviour-based (see examples below). It’s important to be articulate and to convey to the interviewer that you have been introspective and have adequately prepared for your conversation.
Consider how you will give winning answers to interview questions. Use the four following questions to think through and document how you’ll illustrate your story. These are the types of questions you will likely be asked.
Fact-based interview questions:
What do you know about [potential employer] and why have you chosen to interview with us?
What is a typical week for you? What do you do outside of school?
Behaviour-based interview questions:
Can you give me an example of something you have done that motivated or built enthusiasm in others?
Describe a time when your results on a project or task were not up to your professor’s or supervisor’s expectations. What happened? What action did you take?
Check each answer to see if it represents your strengths, values, passions and purpose.
Consider setting up a practice session with friends, family or mentors to give you the opportunity to get used to answering these questions and other similar questions. Ask for feedback on how well your stories give insight into who you are.
Your interview starts when you walk in the door. Don’t let little things like attire or body language sink your ship before you even open your mouth.
Don’t regurgitate facts that are on your resume. Use the power of personal stories to convey the essence of who you are and what’s important to you. It’s easier to be enthusiastic when you’re telling a story versus just restating facts.
Make sure you’re authentic and memorable.
Think about the following points:
Use your replies from the previous exercise to formulate an elevator pitch that conveys the essence of who you are. An example is included below. Notice how it includes one’s values, passions and purpose, creating a unique promise of value.
'My love of reading and my passion for working with young people has inspired me to tutor underprivileged students and seek a degree in elementary education so I can continue helping others improve their literacy and open doors to a better life.'
What value is engaged? (mark with blue)
What is driving you (your passions)? (mark with yellow)
Toward what target? (for whom) (mark with green)
What do you want to provide and why? (your purpose and impact) (mark with red)
A great elevator pitch is:
Look at your elevator pitch above and validate if it meets these criteria. Make adjustments as necessary.
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