The four major Personal Brand sections teach you how to differentiate yourself from other candidates and present your strengths:
Create an elevator pitch so you can clearly convey the essence of who you are.
Use stories that allow you to demonstrate your passions and values during conversations and show your unique personal brand.
Revisit your resume so it tells the story of who you are, rather than just listing what you’ve done.
Infuse your personality into your written communications, such as emails, cover letters, thank you letters, and other correspondence.
Search yourself online to make sure your online brand is consistent with your real world brand.
Build a LinkedIn profile that provides a complete picture of you and allows you to network with those who can help you reach your goals.
You will feel the most fulfilled when you bring who you are to what you do and how you do it. This is what it means to be authentic.