Building your Personal Brand

The four major Personal Brand sections teach you how to differentiate yourself from other candidates and present your strengths:

Here are actions to take when building your brand:

Create an elevator pitch so you can clearly convey the essence of who you are.

Use stories that allow you to demonstrate your passions and values during conversations and show your unique personal brand.

Revisit your resume so it tells the story of who you are, rather than just listing what you’ve done.

Infuse your personality into your written communications, such as emails, cover letters, thank you letters, and other correspondence.

Search yourself online to make sure your online brand is consistent with your real world brand.

Build a LinkedIn profile that provides a complete picture of you and allows you to network with those who can help you reach your goals.

So how does a personal brand look like when it’s ready for action?

  • It’s authentic - A brand is not spin. It’s based in what’s real and true about someone.
  • It’s differentiated - A strong brand stands out from the competition. It’s unique and valued.
  • It’s memorable - A strong brand creates an experience for others. It creates an emotional connection and goes well beyond a transactional mindset.
  • Discover what makes you unique - Be self-aware. Ask for feedback from others. Define your signature strengths.
  • Communicate your unique promise of value - Be clear on who you are and the unique skills and talents you possess. Build your visibility and credibility with those who can help you reach your goals.
  • Align everything around you to send a consistent message - Each interaction—in the real and virtual world— is an opportunity to be true to your values and demonstrate what you want to be known for.

You will feel the most fulfilled when you bring who you are to what you do and how you do it. This is what it means to be authentic.