Demographics

The data collected is for 2008 and the full demographics for participants are shown below:

Industry sector

The sector in which a company operates is a key criteria for comparing yourself against other organisations.

Workforce Size

The size of an organisation is a further important demographic since many measures of productivity are a direct function of headcount.

Turnover

Organisations with high revenues enjoy economies of scale that the others cannot enjoy.

Revenue growth rate

The revenue growth rate refers to the rate at which an organisation's revenue has grown from one reporting year to the next.