Global entertainment and media outlook, covering the forecast period of 2011–2015

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Welcome to the 12th annual edition of Global Entertainment and Media Outlook, covering the forecast period of 2011–2015.

Our forecasts and analyses for this edition focus on 13 major entertainment and media (E & M) industry segments. To reflect the ever-changing nature of the industry, as well as ever-emerging digital revenue streams, we have again increased the depth of data for each of the 48 countries and areas covered in the Outlook.

Countries from Central and Eastern Europe include Czech Republic, Hungary, Poland, Romania, Russia and Turkey.

The information in this publication reflects the collective wisdom of our large team of professionals who work with E & M companies around the world. It is a unique online resource for the industry, offering a five-year outlook for global consumer spending and advertising revenues, along with insights into the technology, government, political, and business trends driving those forecasts. The Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend.


The collaborative future: reshaping for consumer relevance and engagement


This year's Outlook puts a spotlight on:
  • The digitally empowered consumer: access to content choice is unprecedented and often free, but the industry cannot survive if content is not monetised. What incentives can be offered to encourage consumers to pay?
  • The involved advertiser: Advertisers and agencies are getting more sophisticated in grabbing the new opportunities of the digital age, especially through mobility and social networking.
  • Transforming the business for digital: The dynamics outlined above are taking E & M companies towards a new operating model—the Collaborative Digital Enterprise, or CDE—designed for an environment of constant digitally driven disruption and opportunity.

Categories covered


The Outlook contains extensive consumer/end-user and advertising spending data for 13 segments:
  • Internet access spending: wired and mobile
  • Internet advertising: wired and mobile
  • Television subscriptions and license fees
  • Television advertising
  • Recorded music
  • Filmed entertainment
  • Video games
  • Radio
  • Out-of-home advertising
  • Consumer magazine publishing
  • Newspaper publishing
  • Consumer and educational book publishing
  • Business-to-business

Additional information on PwC global website