Crisis or not, renewable energy is hot

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It is with great pleasure that we present PricewaterhouseCoopers’ view on Europe’s developing renewable energy market. As the European Union’s 2020 environmental targets - 20% less CO2, 20% more energy efficiency, and an overall energy mix comprising 20% renewables - loom nearer, data suggests we are not yet on course to meet these ambitious targets. Despite the economic downturn, now is the time for action. The investments required in renewables could contributie to reverse the economic downtrend.

To provide a sound basis for that action, we recently examined Europe’s future renewable energy marketplace through the lens of progress towards the 2020 goals. Our study considers the market’s potential, compares approaches in various countries, and puts forth some high-level recommendations for how governments and companies can reap the rewards.

The take-away from our study is really quite simple: The renewable market is set to become a major part of the energy sector - and the time to act is now.