"Emerging Markets Perspectives - CEO Insights" was developed to provide a unique perspective from which to view the successes of companies based in emerging markets. While there are many reports providing valuable insights on how multinationals can expand into emerging markets, very few take a systematic approach towards looking at how emerging-market companies have not only fended off developed-world multinationals, but also found their own ways to expand into foreign markets.
In addition to drawing on the insights of PricewaterhouseCoopers partners and associates from every market, the report relies on two additional sources: The 11th Annual PwC Global CEO Survey, an authoritative analysis of CEO views on business opportunities and risks of operating in an increasingly connected world, and in-depth interviews with CEOs from emerging markets.
