Emerging markets perspectives: CEO insights was developed to provide a unique perspective from which to view the successes of companies based in emerging markets. While there are many reports providing valuable insights on how multinationals can expand into emerging markets, very few take a systematic approach towards looking at how emerging-market companies have not only fended off developed-world multinationals, but also found their own ways to expand into foreign markets.
Anticipating a billion new developing-nation consumers over the next decade, multinational corporations expect that more than half of their growth will eventually come from emerging markets. Yet developing markets are not a monolithic bloc – the structure of economies, their access to capital and their consumption patterns – are quite distinct from one another. So too are the patterns of competition among incumbent firms. Fully comprehending the unique attributes of developing countries and their companies is a huge challenge for business leaders around the world. What kinds of core competencies are they building? How have these companies thrived amidst the challenges of economic and political instability and tight state control? How are they planning to differentiate themselves from the more established global corporations?
PwC's Emerging markets perspectives: CEO insights report includes over a dozen in-depth interviews with developing market CEOs supplemented with the responses of over 1,100 company leaders (over 500 based in emerging markets) drawn from our 11th Annual Global CEO Survey. Employing our Strategic Drivers for a Connected World Framework, the report looks at how emerging market companies are not only fending off developed world multinationals, but navigating their own unique paths toward successful expansion into foreign markets.
The Emerging markets perspectives: CEO insights report delivers new insights into the opportunities and associated risks within this increasingly connected business environment.
