PwC's first quarter 2008
Consumer Products (CP) Barometer survey, the quarterly benchmarking survey that measures the consumer products industry's pulse across a number of important financial, economic and operational issues of importance to our clients.
Executive summary: 1st quarter 2008
Our Q1 2008 survey highlights interviews with 58 US-based financial executives at large consumer products companies in the retail & consumer industry. The average total annual revenues for the surveyed companies is $3.56 billion (total enterprise revenues averaged $10.91 billion). In addition to the questions that we ask each quarter, we asked companies in this survey about a few "special topics", including:
- Adapting to the weakening US market and higher costs
- Responding to pressure to "go green"
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