Understanding the consumer in the new converged world*
This is the second in a series of global surveys aimed at understanding preferences and interest to buy and use various converged services. Enterprise mobility focuses on workforce use of mobile technologies and perceived demand for converged enterprise solutions in the near future.
Our survey reveals savvy, security-conscious users whose familiarity with and usage of converged services and technologies are well established and set to grow quickly. Approximately 75% work out of the office some or all of the time and 92% have a mobile phone. They want to be connected ‘anytime, anywhere, anyhow’. They know exactly what they want — they want mobile applications, which give them the flexibility to manage their day ‘their way’ regardless of whether they are out of the office 10% or 90% of their time.
*connectedthinking
*connectedthinking is a trademark of PricewaterhouseCoopers LLP.
Publications Search Page
