Customer-centric business: Getting the focus right
Asset managers face myriad calls on their judgement from the intracacies of international trade and politico-economics to compliance and IT budgets. But as competition grows, domestically and across borders; as financial sophistication around the world accumulates and as technology is refined, business success will depend more and more on the ability to attract and keep customers.
In this new look issue of Perspectives we discuss the ideas and attitudes of leaders in the industry and look in detail at how a customer-centric approach could change important elements of the business to the mutual satisfaction of providers and customers including covering customer-staff relations, new markets, product design and innovation, distribution and technology.
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