The retail and consumer product sector in Russia has been growing at a truly unprecedented pace for several years. Growing purchasing power will further boost this sector in the future: a PricewaterhouseCoopers report, The World in 2050, forecasts that Russia will have the highest income per head among the world’s seven fastest-growing economies. High demand, regional expansion opportunities and improved consumer credit infrastructure are all attracting more new foreign investors and also provide growth opportunities to already established Russian and international market players.
But despite all the advantages, the Russian retail and consumer sector faces many problems. The Russian consumer is becoming more sophisticated, forcing companies to adjust and focus their positioning strategies. Additional challenges include the struggle for operational effectiveness and cost reduction, the struggle to find retail space, warehousing, logistics and supply chain management (and availability of specialists) as well as potential accession to the WTO.
How PwC can help
PricewaterhouseCoopers helps retail and consumer product companies to solve these and other problems, including financing. The global leader in servicing retail and consumer companies, PricewaterhouseCoopers helps 91% of FT Global 500 (2007) companies in the industry manage their multinational and local operations to develop a competitive advantage across the value chain.
Over 10,000 of our employees around the world specialise in services to Retail & Consumer companies.
