PricewaterhouseCoopers Aarata launched its operations on July 1, 2006. The firm brings together the best auditing talent from throughout Japan and, by always retaining a fresh and innovative perspective, strives to become Japan’s market leading accounting and auditing firm. In fact, the word “Aarata” means new and fresh in Japanese, reflecting the firm’s commitment to continuous innovation in order to be an auditing firm that maintains the trust of clients, markets and wider society.