The sharing economy

April 2015

At a glance

By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.

Download: Consumer Intelligence Series: The sharing economy

Spotlight on the sharing economy

This report explores the following questions:

  • What are the keys to unlocking a better user experience?
  • What are the risks? For mature industries? For incumbent disruptors? For challengers?
  • What ingredients are key to success in this business model?
  • What are the uncertainties? The opportunities?
  • How might sharing economy concepts be applied to existing business models across industries?

About the Consumer Intelligence Series

The Consumer Intelligence Series is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.


Visit the Consumer Intelligence Series archive page for past issues.